Problems with topic formulation! Help Needed
Hi! I am doing my PhD in Marketing. My university has briefed us about all the particulars to be included in a research proposal but I am not able to come up with a good topic to research upon. Even if I come up with one, I am not able to understand what could be the possible problem statement I can research upon. I am somewhat interested in market segmentation, and targeting for new brands, but I am unable to formulate the problem or a specific topic. And only after making a topic can I go for the proposal work. So please help me in finding ways to connect the dots. Any suggestions are welcomed.
Discuss your Dissertation 
jamie16917 12:53 pm on March 23, 2018 Permalink |
I would like to offer you some advice that I received from a senior doctoral student when I had just started with my PhD, which has stood me in good stead over the last 3 years of my PhD. She told me to pick a topic that I felt passionate and cared deeply about. According to her picking up a topic that seems merely interesting to you is not a good idea because it is very easy to get disinterested in something that you have been studying for the time span of years. You should also consider working on something that you have already worked on during your Master’s or have some previous research experience working on. Don’t just blindly decide to research in an area that you haven’t explored beforehand or have some idea about.