Pictorial techniques in Questionnaire Design
I need some suggestions for questionnaire development. I am having a qualitative analysis for my research and I feel that pictures would give a better and efficient response from my respondent’s end. Please help!
James Pete, 
Steffy Cougar, 
Richard Perry, and 1 other are discussing. 
Discuss your Dissertation 
Nolan 5:10 am on September 7, 2017 Permalink |
I guess you are trying to extract a user’s emotional response by applying this technique. I would suggest to use real pictures of real people to extract a real emotion instead of using those ubiquitous smiley faces/emojis. And also incorporate a variety of options (wide range of emotions) to have precise answers. Hope it helps.
Richard Perry 10:06 am on September 9, 2017 Permalink |
One thing which can help here is having a collage of pictures for one option. You can have multiple pictures of different people from different races, ages and gender to express one emotion. This would ensure that your answer doesn’t gets biased and your target respondents choose a right answer by looking at the emotions and not other things like beautiful face, features etc. This solution is actually adopted by NFO Worldgroup. So, it is an acceptable method and would help you in collecting efficient data.
Steffy Cougar 9:00 am on September 11, 2017 Permalink |
While using pictorial techniques, it is really important to make sure you don’t end up making a mistake I did during my PhD. I too took help of pictures in my questionnaire. My research area was related to children’s receptiveness towards animal abuse. So I showed them various violent videos on animal abuse and then asked them to fill in the questionnaire accordingly. I used stock photos in my questionnaire. I had the least idea that my supervisor would declare my data invalid because he felt the images I used were having a biased effect. Children usually have an irrational thinking ability and would willfully pick a picture which they would find attractive. I tried to prove my point for long but didn’t have any luck. And, I had to perform the whole data collection from scratch. Just make sure you use pictures which have a neutral influence. Your target respondents shouldn’t get influenced by pictures and give efficient answers.
James Pete 10:11 am on September 11, 2017 Permalink |
This is exactly what my consultant explained to me when I got my questionnaire professionally designed from http://www.regentediting.com. These guys have years of expertise in this area. I was apprehensive about this idea of collating diverse images into one. But, this actually saved my research and even my supervisor appreciated my technique. You should definitely adopt it if you are going for pictorial responses in your questionnaire.