Thesis Research Proposal- Corrections!
Hello everybody,
I constructed my thesis research proposal on management related topic where I’ll be analysing the impact of new technologies and social networking on the customer’s relationship in hotel industries. But it needs to be corrected and I am in a desperate need for help!
I have studied the background on the related topics.
I have analysed the methods adopted by other researchers
From the previous researches, I have estimated that technologies and social networking can strongly influence the CRM in hotel industries and they can be used to boost its growth
The teachers who read my proposal said that the topic was below the standards of a PhD course. It lacked the critical analysis and a lot of studies have already analysed the impact of these two variables in the hotel industry. They asked me to present a better argument. Any advice on the matter would be sincerely appreciated. Thank You!
Discuss your Dissertation 
sophiaw740 5:47 am on March 8, 2016 Permalink |
What is your topic? Maybe they want something fancy? Try revising it. And the think the best way to present your literature review is in the form of a concept matrix. It is a tabular form of data that explains the concepts in a research and what all has been discovered by researchers on those concepts. It basically summarizes the complex aspects of knowledge that can be easily understood.
alexoliphaant 11:51 am on March 8, 2016 Permalink |
Critically analysing the previous study is essential to find the gap in that research domain. If your examiners are saying that there is no critical analysis and it means that you haven’t criticized the previous studies of your research domain. Well, it shouldn’t be that difficult. Read the literature again, point out their methods and then describe their limitations. Explain what where the researchers lack at, what methods would have been better implemented, stuff like that. And yeah, literature in matrix is quite effective. Good luck!
dolliejgandy 6:11 am on March 9, 2016 Permalink |
Hey thanks for the replies! My topic is “Internet technology and social media as tools in CRM.” I have read about concept matrix but can you critically analyse the previous studies in a matrix? I mean, aren’t we supposed to just present the concepts and the work done in those domains?
alexoliphaant 11:49 am on March 10, 2016 Permalink |
Of course you can critically analyse the literature review in the matrix form. The only difference that I feel in using matrix is that it’s more presentable. And your topic looks too broad, try to use words like “assessing impact” and “analysing”. Also, in which industry are you going to study these tools? Mention the name! The topic should be precise yet give elaborative!